Attractive market with potential

Scandinavia, consisting of Denmark, Finland, Norway and Sweden, offers German e-commerce retailers attractive expansion opportunities. With a combined turnover of 37 billion euros in 2023 and high internet usage, the region offers great potential. Despite their common cultural roots, consumer habits differ considerably.

Purchasing behavior and consumer trends

Scandinavian consumers value high-quality, sustainable products and are prepared to pay higher prices for them. The Danes are particularly digitally savvy and often use social media channels to make purchases. Finns, on the other hand, prefer to collect their purchases from vending machines and are particularly privacy-conscious. Swedes are characterized by a low return rate and Norwegians are open to new technologies.

Logistical requirements

Logistical preferences also vary: while Swedes and Danes prefer home deliveries, Finns like to collect their orders from vending machines, and Norwegians use service points in supermarkets and petrol stations.

Mobile commerce and customer service

Mobile commerce plays an important role in all Scandinavian countries. Retailers should ensure that their web stores and apps are mobile optimized. When it comes to customer service, Scandinavian consumers are more patient than German customers, which allows for longer response times.

Sustainability as a success factor

Sustainability is a central aspect in Scandinavia. Retailers should adapt their business models accordingly, from product procurement to packaging and delivery. External service providers such as Salesupply can provide support here by offering flexible and locally adapted solutions.