Dynamic market

The Polish e-commerce market is experiencing impressive growth, driven by high smartphone usage and the desire for convenient online shopping. Poland has developed into one of the most dynamic markets in Europe, with major players such as Amazon and the Schwarz Group expanding their influence.

Market size and competition

With projected sales of EUR 33.3 billion by 2029 and around 80,000 online stores, the Polish market offers considerable opportunities, but also challenges. Allegro.pl dominates with a third of the market share, followed by international players such as Alibaba and Amazon.

Consumer behavior and trends

Polish consumers are price-conscious and make intensive use of price comparison portals. The trend towards used products and social commerce is growing rapidly. Platforms such as Facebook and Instagram play an important role in online retail.

Challenges for retailers

To be successful, foreign retailers must meet local expectations. This includes free returns, prices in local currency and customer service in Polish. Compliance with legal requirements, especially after the 2023 amendments, is crucial.

Logistics and payment methods

Poland’s logistics market is growing with providers such as InPost, which operates a dense network of parcel stations. BLIK is the preferred payment method, while PayPal is less common.

Regulatory framework

Compliance with local regulations and continuous adaptation to legal changes are essential. The Office for Competition and Consumer Protection rigorously monitors compliance with the law in online retail.

Poland offers a promising terrain for e-commerce with significant growth opportunities for retailers who understand the market and adapt to local conditions.